In order to set up an automation, there are two key elements:
The activation event, also known as trigger.
The cancellation event.
The activation event is what needs to occur to trigger the automation (and send the first message). The cancellation event is the condition that must occur to prevent subsequent messages from being sent.
Let's see it with an example:
We prepare an abandoned cart recovery automation:
An abandoned cart is a purchase that the customer has started and in which they have provided their details, but have not completed the payment.
In this case, the elements would be:
Activation event = "Checkout initiated", the order is started. If a specific period of time elapses without the order being completed, a message is sent to encourage the customer to complete their purchase.
āCancellation event = "Order created". If the order is placed before the specified time, no message is sent. If the order is not placed, the first message is sent. When the order is placed, the automation stops and no further messages are sent.
To sum up, the user will receive an SMS if they start the purchase but do not complete it. And they will not receive any more messages once their order is placed.
You may also be interested in the following related articles: