Monitor and analyze results to inform strategic decisions
In this section, included in Insights, a dashboard with the global results of all channels is available, or it is possible to filter by one of them. By default, the results of the last 30 days are shown, although it is possible to change this parameter in the drop-down on the right.
The following data is shown:
Messages per day, with delivered and failed status (by placing the cursor over the chart, the specific data appears)
Interactions per day: clicks and unsubscribes
Data with the ranking of number of messages sent, clicks and CTR broken down by:
-Top channels
-Top campaigns
-Top messages by customer tag
-Top messages by country
-Top messages by state/region
-Top messages by city
-Messages by customer age
-Messages by customer gender
-Messages by user language
