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Understanding campaign insights

Written by Raquel Lopez

Campaign insights

Once you confirm the submission of your campaign, you will be able to check the results in real-time.

You will have access to a dashboard where you can see:

Below you will find a more specific summary of your campaign:

  1. Overview: summary of the campaign where you can see the selected audience, message(s), delivery settings and campaign details.

  2. Insights: summary of key metrics

  3. Sales: Shows the total orders, customers, revenue, average cart and average spend per customer. Below, a dashboard with the results of the campaign is displayed in the same way as explained in the Insights section, but specific to this campaign.

  4. Activities: A history of customer actions such as clicks, initiated carts, completed orders, etc.

  5. Delivery Report: The specific message each customer has received and its status.

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