Setting up an automation for inactive customers is key to any strategy aiming to drive repeat purchases. By re-engaging those who havenât made a purchase in the last 60 (or more) days with personalized messages and attractive offers, you increase your sales and strengthen customer engagement. Similarly, if you sell consumable products, you can send reminders when itâs time for the product to be replenished. |
1. Select the Audience and Trigger:
Audience: This can be the entire audience or just a specific segment
Activation Event: We need to select the connector that sends us the event and the event name â Order Created
Cancellation Event: This would be the event that, if triggered, prevents the message from being sent. In this example, if the customer makes another purchase, we will not send the reactivation message.
2. Configure the Message:
Waiting Time: This is the time we will wait from when the contact is added to the list until the message is sent
Sender and Message Text: In this case, a message reminding the customer to restock their products, which we refer to as a restock automation.
3. Delivery Settings:
Activation Limit: No more than once per month
Do not send this automation if the customer has received another message recently.
It will be necessary to activate and save the automation.
Each time a contact is added to the list, the automated message will be sent.