Instasent

An attribution window is the period of time after an SMS campaign is sent in which it can be claimed that the click or visit has resulted in a customer's purchase.

Note: Sales attribution requires you to have previously connected your online store through a connector or webhook.

By default, the attribution window for a sale is 3 days when there has been a click on the campaign link, or 24 hours if there is no link/click. This means it will be counted:

Any order made by a contact within the first 24 hours after receiving an SMS, whether or not they clicked on the URL. ​ Because SMS open rates are over 90%, consider this like a "billboard model": if you pass by a fast-food billboard and later decide to have dinner there, you can't accurately attribute that the billboard was the sole reason for dining there, but you can reasonably assume that the decision was influenced by it. ​

Any order made by a contact who received the SMS and clicked on the URL, up to 3 days after the message was sent. ​ After the 24-hour window from the message's sending, the user must click the message URL and make a purchase for the revenue to be attributed to that SMS campaign.

- Any order made by a contact within the first 24 hours after receiving an SMS, whether or not they clicked on the URL. ​ Because SMS open rates are over 90%, consider this like a "billboard model": if you pass by a fast-food billboard and later decide to have dinner there, you can't accurately attribute that the billboard was the sole reason for dining there, but you can reasonably assume that the decision was influenced by it. ​
- Any order made by a contact who received the SMS and clicked on the URL, up to 3 days after the message was sent. ​ After the 24-hour window from the message's sending, the user must click the message URL and make a purchase for the revenue to be attributed to that SMS campaign.

Nevertheless, you can customize both parameters from More &gt; Project Settings

Note: for each sale, the App checks the attribution you have set up and, if applicable, assigns the sale to the most recently sent campaign

You might be interested in learning <a href="https://help.instasent.com/en/articles/6652663-5-create-a-campaign#h_33c3e497d2">how to send your first SMS campaign</a>.

You might be interested in learning <a href="https://help.instasent.com/en/articles/6678995-how-to-start-my-first-automation#h_8cdbcf4f7f">how to set your first automation</a>.

Attribution window