How to launch an A/B Test
An A/B test is a very useful marketing technique when it comes to making any measurable action. In terms of SMS, it involves sending two different types of campaigns (A and B) and comparing the results of each one, to analyze which one delivers the best results.
To send an SMS campaign through an A/B Test, you will need to enable this option from the composition box of your campaign, and configure these parameters:
How is the winning message decided?
How long will the test last?
What percentage of the audience will receive the test? The others will receive the winning version.
Version A and Version B: configure the sender and text of each option.
Finally, you must configure the delivery settings and confirm the campaign and its cost.
You will have the report of each message and the winning version available.
