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How the winning campaign is decided in the A/B test
How the winning campaign is decided in the A/B test
Raquel Lopez avatar
Written by Raquel Lopez
Updated over a year ago

To determine the winning message...

You will need to choose from the following options:

It is very important to set the duration of the test. In this example, and by default, it is 24 hours, meaning that version A and version B of the message will be sent and during this time the app will analyze these results to decide which message is the winner."

You will have the report of each message and the winning version available.

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