The user profile displays contact information, which comes from the different data sources you have connected. You can view and modify their contact attributes, tags, etc...

Additionally, this information is fed with the information provided by Instasent after the submission of SMS/email campaigns: sent messages, clicks, etc, and as much information as possible to obtain based on the technology you have connected: for example, the orders made and the corresponding revenue, in case you have connected your Shopify e-commerce