We request the following Shopify OAuth scopes:
read_all_orders
read_orders
read_customers
read_discounts
read_products
Why We Need Each Scope
1. read_all_orders
This scope is crucial for comprehensive order analysis:
- Access to complete order history, including older orders
- Enables in-depth analysis of customer purchase patterns and lifetime value
- Allows for sophisticated segmentation based on order data
- Facilitates tracking of all orders as events in the CDP
2. read_orders
While similar to `read_all_orders`, this scope ensures:
- Access to recent order data
- Real-time updates for immediate segmentation or automation triggers
- Consistency in data collection, covering any potential gaps
3. read_customers
Essential for accurate customer profiling:
- Retrieves contact information (email, phone, etc.)
- Accesses additional customer attributes (tags, notes, custom fields)
- Determines account status and marketing preferences
- Facilitates data merging and profile updates in the CDP
4. read_discounts
Valuable for understanding promotional impact:
- Enables segmentation based on discount usage
- Allows analysis of campaign effectiveness
- Helps in customer value analysis (discount-sensitive vs. full-price buyers)
- Supports personalization of future offers
5. read_products
Crucial for enriching CDP capabilities:
- Enables product-based segmentation
- Supports personalized product recommendations in campaigns
- Allows for inventory-aware marketing
- Facilitates product performance analysis across customer segments
Benefits. By granting these scopes, Instasent CDP can:
1. Build comprehensive customer profiles
2. Create advanced segments based on various data points
3. Trigger accurate and timely automations
4. Personalize marketing campaigns effectively
5. Provide valuable insights on customer behavior and product performance
These scopes enable Instasent to offer a robust CDP experience for Shopify merchants, maximizing the value of their e-commerce data for marketing and customer engagement strategies.