A webhook is a method used to provide real-time information to other applications.
It's a way for an application to send data to other applications as soon as that information becomes available, rather than requiring the other application to continuously check for updates.
This makes webhooks an efficient tool for integrating different systems, as they allow for instant and automatic data sharing.
The audience of your project consists of every contact loaded into any of your project Data Sources. Contacts with matching values on the merge attributes will be consolidated into one.
Standard Webhooks
Our Standard Webhook Data Source allows you to add contacts by following our standards, ensuring perfect integration. It also allows you to extend and provide more data for contacts already in your project, even from other Data Sources, regardless of their type.
Additionally, you can send events produced by contacts, like orders, payments or interactions. These events can also be used when generating segments for your campaigns or querying your audience.
Let’s illustrate an hypothetic use-case, a B2C service that fulfills orders to customers:
You can automatically add your new customers to Instasent along all their data as soon as they register.
You can also send fulfilment events for them, like orders that have been fulfilled or finally delivered to the customer.
Once done, you can create campaigns or automations based on specific properties of your contacts or on any of those events.
Requirements
You need knowledge about how to consume a REST API endpoint and how to POST data to it, in any programming language you prefer.
You need to be able to add the API calls in your organization code or workflow.
Resources
Specialized Webhooks
These webhooks work with the same principles as the Standard Webhook, but they’ve been configured to accept the data format of specific applications, in some cases,
ActiveCampaign, allowing you to send contacts to Instasent from their automations.
Make, allowing you to send contacts and events to Instasent App from their.
Zapier, allowing you to use Instasent as destination for your automations.
Please contact us for requests of new accepted formats or Apps.