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How to create the Review / UGC Flow

Nahuel Cabral avatar
Written by Nahuel Cabral
Updated this week

✅ Review / UGC Flow Objective

The goal of the Review Flow is to motivate customers who have already received their order to leave a review or share their experience. This automation helps build trust, enhance the brand’s reputation, and increase conversions.

📹 Video Tutorial

👉 Trigger

Trigger: Order created 
Filter: Optional. (Order total amount is bigger than X€)
Delay: 7 - 14 Days
Condition: The customer hasn’t made another purchase since then

⚙️ General Configuration of the Flow

  • Audience: All audience or we can choose a segment

  • Activation event: We must select the datasource sending the information and choose Shopify > Order created

  • Cancellation event: That event that, if happens, will stop sending the SMS. In this case, there should be no cancellation event.

📨 Configure the message:

Waiting time: this is the period we’ll wait from the moment the order is created until the message is sent. In this case, we’ll use a delay of 7 to 14 days.

Sender and message content: in this case, it will be a message encouraging the customer to leave us a review about their latest purchase.


⚙️ Delivery Settings

  • Activation limit: This is the limit on how many review requests we’ll send each time a customer makes a purchase. You can set it to be sent only once per contact, once for each purchase made, or once every X months.

  • Send this automation: always

  • Save and activate

📲 Recommended Flow Structure

Time

Objective

Message example

Day 7-14 after the purchase

To motivate the client to leave us a review

Hi [Name], 😊 how’s your order? Your feedback helps us improve 💪 You can rate us in less than 2 minutes right here ➡ [URL] 📝

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