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Why does my message exceed 1 SMS?

Raquel Lopez avatar
Written by Raquel Lopez
Updated this week

The maximum length of an SMS

...is 160 characters for Latin characters (GSM), which are reduced to 70 if the text contains Unicode (UTF-8) characters.

If you are composing your campaign and the platform warns that the total number of messages that each contact will receive is more than 1, two things can happen:

  • The text contains Unicode characters and its length is greater than 70 characters.

  • The text does not contain Unicode characters but its length is greater than 160 characters.

You have a total SMS counter while you create the campaign, and you must request a quote before sending any campaign. If there is any cost you don't understand, please contact our support team before confirming the sending.

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