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What does the 'Predicted new order date' attribute mean?
What does the 'Predicted new order date' attribute mean?
Héctor F avatar
Written by Héctor F
Updated over a year ago

Sales estimations

If you connect your store, whether through a native connector like Shopify or via API, Instasent will provide valuable insights about your customers and their future behavior, using our proprietary technology:

  • Order Frequency: We will review the order history, weigh it, and estimate how often the customer makes a purchase.

  • Predicted new order amount: The estimated value of the upcoming order.

  • Predicted new order date: When should the next purchase occur?

These three attributes can be highly useful for preparing upcoming marketing campaigns, creating personalized offers, recovering lost purchases if these deadlines are not met, and creating highly targeted segments, among other uses.

In the Segments section, you will have access to two predefined segments:

Both the projected sales for the next month and the expected sales that have been lost, provide relevant and truly valuable information for customer retention and recovery, directly impacting your results.

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