The messaging use cases described below are strictly prohibited on SMS platforms in the United States and Canada. These guidelines apply to Short Code, Toll-Free, and Long Code messaging under the new A2P 10DLC system. We want to ensure that our messaging services remain compliant with regulations and carrier requirements.
Campaigns Prohibited
Loan advertisements except for messages from direct lenders for secured loans
Payday loans
Credit repair
Debt relief
Pharmacy/Cannabis/Tobacco/Vape
ED
Work from home, ‘secret shopper’ and similar advertising campaigns
Gambling/sweepstakes
Cryptocurrencies
Lead generation campaigns that indicate the sharing of collected information with third parties
Campaign types are not in compliance with or prohibited recommendations by the CTIA Short Code Monitoring Handbook, Version 1.7 or later.
Messaging Prohibited
Message content that deceives or threatens consumers is not permitted.
Message streams that result in excessive complaints or STOP commands typically indicate an unwanted message campaign and will not be allowed to continue.
Phishing
Fraud or scams
Deceptive marketing
Distribution of malware or app downloads from non-secure locations
Loan, debt consolidation, debt relief, and student loan programs from any enterprise cannot grant the loan themself. Affiliate lead generation for these financial programs is prohibited.
Affiliate marketing programs that seek to obtain opt-in subscriber lists